The commercial real estate industry continues to evolve and be impacted by the COVID-19 pandemic and the recession. ICBR and CREA created CRE Talks to bring members various experts in business areas. The short video interviews will provide strategies, projections and business tips to support commercial real estate.


Episode 1 – The Virtual Tour Gains Momentum

About this episode
Over the last several months, we have seen commercial real estate companies using virtual tours more than ever. This episode of CRE Talks we learn how to bring attention to listings virtually.

Rich Forslund, Executive Vice President, and Christa Calderone, the manager for the Office Services Agency, share  how Collier’s International has embraced what the virtual tour can do to market properties. Property Buyers and Sellers Want Listings with 3D Tours: 95% of people for are more likely to call about properties with 3D virtual tours (Matterport)

Tips in getting started with virtual tours:

  1. Hire an experienced photographer familiar with an advanced technology, such a Matterport.
  2. Prepare the space for a photo shoot. Tidy up the space. Less is more – remove unnecessary furniture, clutter and people.
  3. The best lighting for exterior shots is at sundown.

View an example of a Collier’s Virtual Tour.

Episode 2 – Coming Soon