Marketing Resources

Are you looking for direction or ideas when it comes to marketing yourself and your company? Here are some compiled resources and marketing tips to refer to when creating a marketing plan.

Tips & Tricks

Looking for ideas on social media marketing? Check out this blog from Hootsuite, the company behind one of the most popular social media scheduling tools in the world.

Read Hootsuite’s Marketing Blog

Hubspot’s blog covers a variety of topics, including marketing plans, social media ads, and even a few tips on how to use Google Workspace tools to your benefit.

Read HubSpot’s Marketing Blog

This article from Placester offers several (okay, 107 total) marketing tips made with real estate professionals in mind! Put some of these strategies into practice, and you’ll be sure to see your business grow.

Read 107 Outside-the-Box Real Estate Marketing Ideas & Tips

Are you a total novice when it comes to marketing? This article from the Virtual Gurus was designed for beginners to know where to start and how to accomplish those marketing goals.

Read Marketing resources for beginners | Virtual Gurus

There’s no doubt about it: Facebook ads are tricky. This article will help give you an idea on how to create Facebook ads and how to set up ads in Meta’s backend.

Read How to Create Facebook Ads – A Step by Step Guide for Beginners (influencermarketinghub.com)

Looking for a course on all things marketing? Look no further: ICBR has partnered with Launch Marketing and their Marketing Series Pro program.

Read more about the program here.

Marketing Role Models and Trendsetters

Looking for a publication dedicated to advertising? Ad Age has been around for nearly 100 years, covering the hot topics and trends in the world of advertising, with a focus on creativity and data analysis. Catch up on all things advertising through their website or give them a follow on LinkedIn.

Kyle Lacy is an Indianapolis-area-based marketing leader. Formerly the senior vice president of Seismic, Lacy posts about best practices as both a marketing mind and a leader in the workforce. Check out his LinkedIn here.

LinkedIn Role Models in Commercial Real Estate

Kite Realty Group knows how to work the company’s social media channels. If you’re looking for ideas on how to create and engage with your audience on social media, check out Kite’s LinkedIn page.

Looking to bolster your own LinkedIn pages? Keep an eye on these up-and-coming commercial realty pros – they’re also members of ICBR!

Madison Wallace: Madison Wallace | LinkedIn

Chris Cockerham: Chris Cockerham | LinkedIn

Quick Tips to Improve your Marketing Strategy

SEO Quick Fixes: Read this blog by ICBR’s own Hannah Derleth for a few quick fixes and additions you can make to your website’s SEO. While these won’t have an immediate ROI, your SEO score (and audience engagement) should improve!

Beginners Guide to SEO: In this guide by MOZ, readers can learn how search engines work, why responsive design matters, and how to measure and prioritize SEO. If you’re willing to put effort into your website’s SEO, we recommend giving this a read.

Easy repeatable SM topics to post about: Are you looking for social post ideas other than staff features and company success stories? This article from Angie Gensler includes 100 social post ideas for 2022. Use this as a resource and you’ll never run out of ideas for social posts each week!

We know our ICBR and CREA members like to get involved in their communities through volunteer work or charitable donations. Did you know you can capitalize on that involvement and turn it into a marketing and PR opportunity? This article from Sachs Marketing Group explains how Corporate Social Responsibility (CSR) can bring a great return on investment for your company.

Recommended Social Media Tools

Hootsuite Social Media Scheduler