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Marketing Resources

Are you looking for direction or ideas when it comes to marketing yourself and your company? Here are some compiled resources and marketing tips to refer to when creating a marketing plan.

SEO Quick Fixes: Read this blog by ICBR’s own Hannah Derleth for a few quick fixes and additions you can make to your website’s SEO. While these won’t have an immediate ROI, your SEO score (and audience engagement) should improve!

Beginners Guide to SEO: In this guide by MOZ, readers can learn how search engines work, why responsive design matters, and how to measure and prioritize SEO. If you’re willing to put effort into your website’s SEO, we recommend giving this a read.

Easy repeatable SM topics to post about: Are you looking for social post ideas other than staff features and company success stories? This article from Angie Gensler includes 100 social post ideas for 2022. Use this as a resource and you’ll never run out of ideas for social posts each week!

We know our ICBR and CREA members like to get involved in their communities through volunteer work or charitable donations. Did you know you can capitalize on that involvement and turn it into a marketing and PR opportunity? This article from Sachs Marketing Group explains how Corporate Social Responsibility (CSR) can bring a great return on investment for your company.