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David Reed

Each month, ICBR honors one of its members in a special Member Spotlight. This month we would like to introduce you to incoming ICBR president David Reed, Bradley Company Indianapolis.

ICBR: Why are you an ICBR member? What do you look to gain out of your membership?

DavidReed2Reed: First and foremost, being a Realtor is about giving back to our community, our industry that has blessed us all and our Company.

ICBR provides us with educational opportunities, networking and a commercial information exchange as well as a tremendous amount of property data and comps through ICREX.  Our Annual Conference provides industry specific education as well as an opportunity to see colleagues and in some cases get and give referrals. Our board gives us a mechanism to handle disputes, and guidelines for ethic and consumer protection.

Through national training, articles and events we provide guides to running a successful business, technological trends and tool.  NAR is the largest association in the world and has a huge war chest to tackle legislative issue, many which are specifically commercial.

Our website gives each member a personal web page which is very helpful to the smaller practitioner, or a member in transition.

I cannot imagine not being a realtor.

ICBR: Describe a time you used an ICBR member benefit, and how it helped you or your company.

Reed: ICBR pioneered the Broker Lien Law and I have used this tool on a number of occasions.  It was particularly helpful in the downturn of 2007, when properties were moving into receivership status pretty frequently.


ICBR: How did you start your career in commercial real estate/development?

Reed: I started my career as an apartment broker in Cincinnati, Ohio in 1985.

ICBR: Do you have any mentors? If so, who? How has he/she inspired you?

Reed: My mentor is Brad Toothaker who is President and CEO of Bradley Company.  His current focus is to keep Bradley Company flexible, nimble and entrepreneurial as we grow to a multi-state Super Regional Firm with over 9 million square feet of Asset Services and 50 brokers.

ICBR: What is the most important thing you have learned by working in commercial real estate?

Reed: If you focus on doing the next right thing, everything seems to work out.

ICBR: What is your current professional goal(s)?

Reed: To build a $10 million dollar business unit for Bradley Company in Indianapolis and to expand our brand into Ohio, Kentucky and Tennessee.

ICBR: What is your most recent accomplishment?

Reed: Developing a national commercial real estate brokerage coaching practice through Rod Santomassimo’s Company (The Massimo Group)  Rod and I met at the ICBR Conference in 2015.  This seems to compliment my executive role at Bradley by establishing contacts around the country, connecting me with best practices and training materials and helping me to improve my production.

ICBR: Special interests or hobbies?

Reed: Interests include Fly Fishing, hiking, springer spaniels (especially mine) and traveling, particularly to warm places with beaches/

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