Becoming an accomplished business professional takes more than just hard work. In fact, how you respond to ethical challenges has a big impact on your long-term personal reputation and success in business. But being ethical is not just a matter of following the law – it’s meeting the standards and expectations that govern the real estate profession. Professional ethics can make the difference between a career as an all-star and a career as an also-ran. Ethics matter. And people pay attention.

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When managing properties, you need a broad range of skills to manage your property operations successfully from both a short- and long-term perspective. Managing People & Marketing Track, the first of a two-part series, addresses leading your property management team to enhance performance and marketing and leasing concepts that will help your properties thrive in today’s competitive real estate market.

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